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Blog
Our news and thoughts on innovation, hackathon and design thinking, communication in the wine sector, crisis management and more ...


Travel and AI: Planning Vacations with Generative Artificial Intelligence
Useful Tools for Organizing Itineraries and Experiences: Where Do We Stand? A Look at the Main Tools Available Today (article for...
Aug 30, 2024

Pandoro-gate Ferragni: crisis management e brand reputation
Chiara Ferragni e il pandoro-gate. Analisi di crisis management e brand reputation.
Jan 24, 2024


How much AI is influencing what we see on Instagram & Facebook
Meta shares new insights on the use of artificial intelligence and its algorithm. Are users in control of what they see? Are we in...
Jul 3, 2023

LinkedIn Live Test of Generative AI Posts
LinkedIn has launched a new feature: an AI update assistant that would help you to share ideas in the composer. AI-generated content will...
Jun 27, 2023


The Forbes World’s Most Influential CMOs List: 2023
Forbes recently released its "World's Most Influential CMOs List" for 2023. The list recognizes top Chief Marketing Officers who have...
Jun 23, 2023


Social media are the main source of news.
The report by Reuters Institute explains the increased use of social media for news despite online news platforms. TikTok is growing,...
Jun 19, 2023


Artificial Intelligence and human creativity
Companies must boost creativity, curiosity, and compassion to succeed using generative AI. In a recent webinar Professor Paul...
Jun 15, 2023


WhatsApp Launches Broadcast Channels
New channels with updates about topics of interest, brands and creators we are following. Sending DM to friends and contact via chat or...
Jun 12, 2023


Design-Led Strategy
Design Strategy is the nexus between design thinking and corporate strategy. It is an innovative methodology to develop corporate strategy.
Mar 17, 2023

Camilla Bellini invited to the red carpet at the 2022 Venice Film Festival thanks to IPR
Inspiring People Relations and Camilla Bellini at the 79° Venice Film Festival
Sep 5, 2022

How to preserve business continuity in the war-scenario Russia-Ukraine
Maintaining a constant and transparent communication relationship with all stakeholders (internal, such as all employees, and external,...
Mar 2, 2022

Omicron: be crisis-ready means adopting a listening culture, co-creation, and fostering trust.
We are living in a liquid, rapidly changing scenario. Being adaptive and building a crisis-ready culture is no more an option. It is the...
Feb 4, 2022

Finding inspiration in disruption moments: a new era of stakeholder engagement
Remote working and digital communications are not a block in building bridges. They are the bricks that support them. - Full article on...
Jan 7, 2022

Let's innovate & leverage our Cultural Heritage
Be inspired just looking around you, we have immense potentials waiting to be discovered by a more sustainable form of tourism.
Jan 7, 2022

Eric Schwartzman: Marketing in Time of Crisis
When the crisis hits you have to be prepared. You have the opportunity to send questions for Eric, he will reply LIVE on October 2nd, 2020.
Jan 7, 2022


The Power Of Diversity & Inclusion by Marques Ogden
People, because of the lockdown are threatening the relationship with their colleagues and clients, reacting affressively.
Jan 7, 2022

Remote Training: how you can better achieve your goals
When it comes to move from traditional training to online training, most of the leaders, and trainers too, are afraid it won’t work. This...
Jan 7, 2022


Emotional Intelligence is Key in Leadership
A very important factor is the EQ, the Emotional Intelligence leaders had developed during the years, especially Empathy.
Jan 7, 2022

Design Thinking: how to ask the right question
The success of a design thinking project depends on how much you can inspire and engage people from the beginning.
Jan 7, 2022


The world of Champagne is sparkling again in Italy
Thanks to the "Champagne Experience" a two-day event in Modena, 121 Maison presented more than 600 selected cuvée to the public.
Jan 7, 2022
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